SHAH PREFECTSCONSULTING
INDEPENDENT RESEARCH. INFORMED AMBITION.
You know your field. We help you test the business. Independent feasibility research for founders turning expertise into a new venture. Proprietary methods. Assessed options. Clear next steps.
A free 30-minute initial consultation. A clear scope before you commit.
01 / OUR SERVICES
Independent research and focused advice for new ventures, from pre-seed to Series A. Start with the question. We help you establish the right scope.
Your venture. Your decision.
A report tailored to both.
An independent research document for your new venture. Compare two to three options, understand the reasoning, and discuss the findings in an included one-hour consultation.
Start with a focused view of your challenge: a concise diagnostic and three priority next steps. A practical entry point before a fuller feasibility assessment.
Explore the serviceWork through a specific commercial question with Reza. Focused consultation for founders assessing an opportunity, challenging assumptions, or deciding what comes next.
Explore the service*Feasibility Report: 14 days from signed agreements and completed onboarding. Initial Diagnostic: timing and scope confirmed before work begins.
DEVELOPED IN-HOUSE
Our proprietary risk-assessment methodologies bring structure to complex early-stage decisions. Your report separates evidence from assumptions, explains how the options are assessed, and makes the reasoning open to scrutiny.
Rigorous research. Clear reasoning. The decision remains yours.
Explore our approach to decision analysisUNDERSTAND THE COMMERCIAL TERRAIN
MAKE THE REASONING VISIBLE
CHOOSE YOUR WAY FORWARD
02 / OUR APPROACH
You bring the ambition. We bring an independent view of the commercial terrain—and an independent report to help you navigate it.
Look beyond the headline opportunity. Understand the assumptions, constraints, and risks that could change the decision.
Bring the market, operating realities, and financial picture into focus. Put the opportunity under scrutiny before your capital, time, and effort are at stake.
Clear documentation and prioritised next steps. A logical path from evidence to conclusions—a decision you can explain, challenge, and act on.
03 / SELECTED EXPERIENCE
Decisions improve when assumptions are tested. These examples from our founder’s experience show what careful scrutiny can change.
Market assumptions and survey findings reframed the negotiation, helping a property buyer reach a more defensible purchase price.
Ownership, occupancy, and timing constraints made the planned expansion impractical. The operator walked away before committing capital.
Structured document requests and disciplined negotiations reduced advisory fees and helped the buyer resist price inflation through a complex acquisition.
Historical experience reported by Shah Prefects; separate from our current focus on new ventures. Each outcome is specific to its circumstances.
FOUNDER-LED. INDEPENDENTLY MINDED.
LLB (Hons) · MSc (Logistics)
Founder · Commercial feasibility consultant
South Wales, United Kingdom
04 / THE FIRM
You may know your industry inside out and still have questions about starting a business. Our role is to test the commercial case against market evidence, practical constraints and your ambitions.
Reza Shah brings more than 20 years in the SME environment, combining legal-analytical precision with commercial and logistical thinking. You work directly with the founder, from the first conversation to discussing your report.
Our current focus is new ventures from pre-seed to Series A: strategic decisions, asset feasibility analysis, and testing the commercial case. An introductory conversation establishes the fit, the question to answer, and the scope.
No. Bring the decision you’re facing, your timeline, and what you already know. We can discuss whether an Initial Diagnostic, Feasibility Report, or hourly consultation is appropriate.
A short description of the opportunity or problem, your intended outcome, and any key deadlines. You do not need to prepare a complete brief before getting in touch.
Answer five short questions, then choose an available time for your free 30-minute introductory conversation. Google Calendar confirms the booking and sends the meeting details.
YOUR NEXT MOVE STARTS HERE
Tell us what you’re considering.
We’ll start with a conversation about where you want to go—and what stands in the way.
IN THEIR OWN WORDS
If we’ve worked together, we’d welcome your review.